Customers success story
Bibby, Brilling & Associates, LLP
Transforming lead and sales management with automations.
Background
Bibby, Brilling & Associates, LLP (BB&A) traces its origins back to the year 2000 when two well-established agencies, one founded in 1933 and the other in 1955, merged to create this organization. Specializing primarily in property casualty, BB&A operates from three locations. What truly sets BB&A apart is its remarkable longevity and unwavering commitment to its clients, boasting nearly a century of continuous service and spanning three generations. This is a testament to their unyielding integrity and dedication to keeping their word. BB&A isn’t just in the business of making sales; they are in the business of advising and providing expert advice, ensuring their clients have the protection they need to safeguard their current exposures. With a profound passion for what they do, BB&A takes pride in educating and counseling their clients, demonstrating a unique combination of being both wonky and nerdy while maintaining a fun, vibrant spirit.
Challenge
The challenge facing BB&A was the imperative need to streamline the handling of incoming leads efficiently and on time. Initially, managing these leads required the engagement of multiple vendors, including an electronic signature tool, reputation management platform, and insurance marketing software. However, upon discovering InsuredMine, it became evident that they could achieve their goals without needing additional tools or software. At the heart of their challenge was a desire to consolidate their systems, reduce complexity, and enhance overall efficiency. The demand for automation and efficiency was not just an immediate concern; it was a vision for scaling over time, ensuring that their operations could continue to meet the growing needs of their clients and the industry.
Solution
The search for a modern, user-friendly CRM that is easy to customize, scale, and integrate with Applied Epic led BB&A to InsuredMine. The fact that InsuredMine has built-in features that are truly embedded was a big decision factor. “Once we found InsuredMine, we realized we didn’t need 3 other vendors to do what we are doing today,” said Agency Partner Pete Bibby.
Another key consideration was InsuredMine’s capacity to automate the management of incoming leads, significantly improving operational efficiency and ensuring that data remained interconnected rather than segregated in isolated silos. BB&A’s diverse communication channels, especially text messaging, seamlessly integrated with InsuredMine, with every interaction between agent and prospect meticulously recorded – including call logs, chats, and emails. In addition, using the built-in email templates within the marketing dashboard allowed BB&A to automate entire email sequences, optimizing their communication processes.
Benefits
Streamlined Sales Process
By automating operations like lead management, deal monitoring, and customer communication, InsuredMine enabled BB&A to streamline its sales process. The sales team found it simple to handle their prospects, follow up on them as they moved through the sales pipeline, and contact clients by phone and email.
Marketing Automation
With built-in email functionality, InsuredMine allows for specific triggers and label automation, such as new leads or deals closing, to send customers personalized emails.
Implementation Process
There was an initial hurdle in grasping the full spectrum of capabilities the software had to offer and maximizing its potential. As is often the case when introducing new software, employees had reservations and concerns, with thoughts like, “Oh no, here is another software to use.” However, with time and the support of the InsuredMine team, employees have gradually become more comfortable and adaptable to the system.
“The InsuredMine team has been a big help in easing the onboarding process, ensuring a smooth transition, and helping our agency make the most of the vast software capabilities,” said Pete.
Business Impact
The benefits of having a unified, modern technology solution have been profound for the agency. Bodie expressed, "When it comes to creating lists, streamlining dashboards, refining pipelines, and elevating communication, InsuredMine is truly a game-changer." As BB&A looks to the future, they are committed to a trajectory of innovation and rapid growth, leveraging the various modules and functionalities offered by InsuredMine.
“It’s wonderful to continue developing our processes and understanding what is possible through InsuredMine," said Bodie.
About InsuredMine
Chosen by over 1,000 independent agencies, InsuredMine is your go-to sales and marketing platform with industry-leading integrations. Everything sales, marketing, and analytics, in one platform to help manage the entire customer journey from lead to renewal. Learn more by visiting www.insuredmine.com and experience how InsuredMine can help you in automating and optimizing business processes.
